The AIDC’s marketing department is responsible for improving the image of the brand, promoting the organisation’s services, and constantly ensuring that the organisation maintains its status as a leading implementation agency to the media, its stakeholders, and Government.
The department’s core activities and responsibilities include:
Brand management – the department creates public awareness about the AIDC’s service offerings. This is done using advertising, and external signage at all the organisation’s external facilities as well as events.
Publications – the department is responsible for the management of publishing services i.e. editorial preparation and printing of various internal publications, company brochures and documents, amongst others.
Communications – strategic management of each department’s communication activities both internally and externally.
Events management – the department manages all internal and external events related to the company. Targeted events such as the Johannesburg International Motorshow (JIMS), South African Automotive Week (SAAW), and Automechanika (Johannesburg), are key to the industry that the organisation serves.
Media relations and publicity – the department establishes and maintains good relations between the AIDC and the media, by upholding a positive image of the organisation in the public arena and influencing perceptions about its products and services in a constructive manner.
Position: Department Manager: Marketing & Events
Tel: (+27) 12 564 5143